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maMEDS Elephant

The Elephant in the Room
Medication Non-Adherence

Nearly half of patients with chronic conditions don't take medications as prescribed, leading to poorer health outcomes and wasted resources. Whether it's side effects, life's challenges, or simple forgetfulness, this elephant in the room needs addressing.

Our vision at maMEDS is to reimagine medication management through a delightful blend of innovative technology and human touch. We transform medication challenges into simple routines, putting you back in control of your health story.

200,000

preventable deaths each year in the European Union due to non-adherence to medication

€125bn

annual cost to European health systems, costs that could be avoided with more effective adherence strategies.

€564bn

lost revenue for the pharmaceutical industry worldwide, due to non-use of drugs and inadequate therapeutic results.

50%

of patients with chronic diseases
do not adhere to their medication, leading to deterioration of their health

5 Dimensions of Adherence

The World Health Organization (WHO) identifies 5 key factors that influence medication adherence. Understanding these factors facilitates the development of targeted strategies to improve treatment outcomes.

1

Social & Economic

  • Low health literacy

  • Limited language proficiency

  • Unstable living conditions

  • Lack of health insurance

  • Medication costs

2

Healthcare System

  • Patient-provider relationship

  • Long wait times

  • Lack of care continuity

  • Restricted formularies

3

Condition-Related

  • Lack of symptoms

  • Severity of symptoms

  • Depression

  • Psychotic disorders

4

Therapy-Related

  • Medication regimen

  • Therapy duration

  • Frequency of changes

  • Actual or perceived side effects

5

Patient-Related

  • Beliefs about medications

  • Knowledge about the disease

  • Attitudes toward treatment

  • Motivation to manage illness

  • Self-efficacy

The Need for a Better Solution

Traditional approaches to medication management are not enough. Patients need supportive, user-friendly solutions that make adherence effortless and effective. A modern, tech-driven approach can bridge the gap between prescriptions and actual medication intake, ensuring:

Quick recovery
Less illness

Better health outcomes


Reduced hospitalisations and costs

Boost Immune system
Less Wastage of Drugs

Improved quality of life

Reduced medication waste

Transform. Empower. Improve

Transforming medication management with maMEDS to empower patients and improve health outcomes

Medication non-adherence causes preventable emergencies and billions in avoidable costs. Innovative solutions are needed to improve chronic condition management and treatment adherence.

Be the elephant
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